Can you name one of the world’s oldest diseases?
It’s called “trachoma”. It’s a horrendous disease. It spreads quickly through families, contracted by touch between mother and child, father and son. It causes the eyes to weep uncontrollably and,...
View ArticleThe Choice Isn’t Yours
Have you recently joined a gym? Changed your mobile network? Moved your bank account? Subscribed to anything in a box or on a screen? If you have, my bet is that you were offered a great deal of choice...
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Campaign Planning IRL
Late last year, the NSPCC asked us to pitch for an irresistible job – a through the line, fully integrated, highly responsive campaign to help reposition them in the hearts and minds of the public....
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How to Fundraise in an Emergency
When we think of emergency appeals, we generally think of overseas. But whether it’s due to an increased demand on services, cancelled events or an economic squeeze, UK charities are quickly going to...
View ArticleWhen the dust settles
My spirits have been lifted as I’ve watched the outpouring of advice, information and support on how to fundraise during these unprecedented times. We are all going to learn a lot about how to adapt...
View ArticleThe right to play
Three weeks ago we were at Unicef. It was a day after Open had trialled working from home. It seems like a year ago. We talked about whether schools would close and whether there would be a lockdown....
View ArticleCelebrating fundraisers ‘together’
It’s that time of year when I Wish I’d Thought Of That (IWITOT) returns, to celebrate fundraising excellence and to pitch speakers against each other to present their views on the best fundraising...
View ArticleLaughter, tears, and a whole lot of celebration
On Tuesday, a group of over 600 fundraisers joined together to celebrate fundraising and share in the love for the sector, for our first ever virtual I Wish I’d Thought Of That (IWITOT) with SOFII....
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Relevance in 2020
I spend a lot of my time planning integrated campaigns with our clients, and the one thing everyone wants is to be relevant. To be part of the conversation that’s happening right now. And these days,...
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Saving a generation
How do we get a nation in lockdown, focused on their families and their futures to think about what coronavirus means for a child in Bangladesh? Or Yemen? That was the challenge Open and Unicef were...
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